ROLES: Photographer, Art Director, Creative Director, Graphic Designer.

ANTITHESIS is for the renegades. Our mission is to curate a unique thrifting experience centered around timeless pieces. For punk rockers and cowboys alike: we believe that craftsmanship is priceless and should be accessible to everyone.

For this project, I designed a lookbook to promote ANTITHESIS’ new arrivals. After creating the brand and logo, I came up with a photoshoot concept: cowboy meets modern-day rebel. The goal was to showcase the renegade lifestyle the brand is selling just as much as the products.